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| Product type | Personal care |
|---|---|
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | 1879 |
| Markets | United States, Canada, Philippines (until 1999) |
| Website | www |
Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.