J. I. Rodale

Jerome Irving Rodale
Born
Jerome Irving Cohen

(1898-08-16)August 16, 1898
New York City, U.S.
DiedJune 8, 1971(1971-06-08) (aged 72)
New York City, U.S.
Occupations
  • Publisher
  • author
Known forOrganic gardening
Spouse
Anna Andrews
(m. 1927)
Children3, including Robert and Ruth

Jerome Irving Rodale, né Cohen (/ˈrdl/;[1] August 16, 1898 – June 8, 1971) was a publisher, editor, and author who founded Rodale, Inc. in Emmaus, Pennsylvania, and The Rodale Institute, formerly the Soil Health Foundation.

Rodale was an early advocate of sustainable agriculture and organic farming in the United States. As an author, his work included several magazines and books, including books featuring different authors, on the subject of health. He popularized the term "organic" as a term for growing food without pesticides. Rodale also published works on other topics, including The Synonym Finder.

On June 8, 1971, Rodale died after suffering a fatal heart attack while appearing as a guest on a segment, which was never broadcast, of The Dick Cavett Show. Rodale was taken to Roosevelt Hospital and pronounced dead on arrival at age 72.