Jack Box

Jack Box
The "CEO" of Jack in the Box, Jack Box.
First appearance1951 (original)
1994 (current)
Created byRobert O. Peterson
Portrayed byDean Baker (1994–1999)
Bob Thompson (1999–2004)
John Glenn (2004–2014)
David Tompkins (2014–present)
Peter Sittig (puppet)
Voiced byPaul Winchell (1971-76)
Rick Sittig (1994–2015)
David Tompkins (2015–present) (English)
Horacio Mancilla (Spanish)
In-universe information
Full nameJack I. Box
GenderMale
OccupationFounder, CEO, and spokesman for the Jack in the Box fast food chain, owner of the Carnivores football team, U.S. Presidential candidate, former guitarist for Meat Riot
FamilyUnnamed father, Patty Box (mother)
SpouseCricket Box (wife)
ChildrenJack Jr. (son), Jane (daughter), Jake (son)
RelativesJim (cousin), Jacques (cousin), Joey (cousin), Joey, Jr. (first cousin once removed), Horatio Box (ancestor)

Jack Box (full name Jack I. Box or simply known as Jack) is the primary mascot of the Jack in the Box fast food restaurant chain. In television commercials, he is the founder, CEO and ad spokesman for the chain. His appearance is that of a typical White male, with the exception of his spherical white head, blue dot eyes, conical black pointed nose and curvilinear red smile. He is most of the time seen wearing his trademark yellow clown cap and business suit.

The company has used the Jack Box mascot in its advertising since 1994 and has won a number of advertising awards for the long campaign.[1]

  1. ^ "Jack in the Box, Inc.", The Encyclopedia of Major Marketing Campaigns, (Gale Group, 2006), ISBN 978-0787673567, vol. 2, pp. 811ff, via HighBeam Research.