Jafa is a slang term (sometimes pejorative) for a resident of Auckland, New Zealand.[1] It is an acronym, standing for Just Another Fucking Aucklander. This prejudice against Aucklanders started to appear around the 1900s, when Premier Richard John Seddon referred to Aucklanders as "Rangitoto Yanks," and is considered to be representative of the boorishness of Aucklanders, or the envy of the rest of New Zealand, depending on the perspective. The term is also misspelled as Jaffa, a chocolate confection from Dunedin, and is often used in sentences which render the original term useless in the grammatical sense. The term has wider currency than the earlier derogatory term "Rangitoto Yank".[2] A variant is Jaffa, Just Another Fuckwit From Auckland.
However, these people, along with 1.3 million others, will now be privileged to wear a T-shirt that says: "Proud to be a JAFA", because something like one-third of the population of this country from 1 November will have the status of being a JAFA. I have been very happy to wear that label for a number of years, but of those 1.3 million I suspect that quite a number will come to realise that they are not.