James D. "Jim" Rogers (born 1949) was the President and CEO of Kampgrounds of America (KOA) until December 2015 (when Pat Hittmeier took over). He lives in Reno, NV. Rogers first job at KOA started in 1972 as a management trainee. He stayed for nearly three years before heading to UCLA to complete a master's degree in business administration. After a couple of years as general manager of a South Lake Tahoe resort, he went to work for Harrah's Entertainment Inc. in 1978, eventually becoming senior vice president and general manager of Harrah's Reno in 1994. Then, in January 2000, he returned to KOA as president and chief executive officer.