John D. Miller (television executive)

John Douglas Miller (born October 7, 1950) is a retired television advertising and marketing executive who led the marketing of the National Broadcasting Company (NBC) for decades. He was chief marketing officer (CMO) of NBCUniversal (NBCU), the NBC Sports Group, and NBC Olympics; chaired the NBCU Marketing Council; co-founded the NBC Agency; and oversaw the network's joint marketing collaborative process known as Symphony. He was part of the team behind the successful 'Must See TV' promotional campaign and the 'NBC 2000' promotional campaign, which changed television promoting and marketing and defined industry practices. He marketed renowned series including Friends, Seinfeld, ER and others, as well as 12 NBC Olympic broadcasts and other sports events. He retired in 2022 after 50 years in the broadcast media industry, 43 of which were with NBC.

Miller was recognized by his peers in the entertainment industry with numerous awards for promotion, advertising and marketing, and received nine Emmy Awards, including one for an outstanding commercial.

He has served on the advisory board for the Newhouse School of Public Communications at Syracuse University, and as a faculty lecturer at the Heinz College at Carnegie Mellon University, where he was an adjunct professor in the Master of Entertainment Industry Management program. Married to Sharon Worsham Miller since 1981, the couple has four sons. Miller is a two-time international barbershop quartet champion.