John Emory Powers | |
|---|---|
 | |
| Born | 1837 |
| Died | 1919 (aged 81–82) |
| Nationality | American |
| Occupation | Copywriter |
| Known for | Writing ads for Lord & Taylor and Wanamaker's |
John Emory Powers (1837–1919) was a highly influential American copywriter.[1] The world's first full-time copywriter,[2][3][4]: 53 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising,[5][6] he was inducted into the Advertising Hall of Fame in 1954.[7]
- ^ Mark Tungate (2007-07-03). "Pioneers of Persuasion—'The Duly Authorized agent'". Adland: A Global History of Advertising. Kogan Page. ISBN 978-0-7494-5217-9.
- ^ Patrick Robertson (November 11, 2011). Robertson's Book of Firsts: Who Did What for the First Time. Bloomsbury Publishing. pp. 1893–1894. ISBN 978-1-60819-738-5.
- ^ Jens Olesen (1998). Normal People Do Not Work in Advertising. Dados internacionais de catalogacao na publicidade. p. 2. ISBN 978-85-900682-1-1.
- ^ Cite error: The named reference
Joel2004was invoked but never defined (see the help page). - ^ "John E. Powers". The Advertising Century. Advertising Age. Retrieved 2012-11-23.
- ^ "John E. Powers". Meet the real 'Mad Men'. CNN Money. Retrieved 2012-11-23.
- ^ "John E. Powers: Former Copywriter, Lord & Taylor & John Wanamaker Company". Advertising Hall of Fame. Retrieved 2012-11-23.