John Gerzema

John Gerzema
Gerzema in 2014
EducationOhio State University, Northwestern University
Occupation(s)Business executive, columnist

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll.[1][2] Previously, he was chairman and CEO of WPP Group's BAV Consulting,[3] overseeing the BrandAsset Valuator, a consumer and brand survey.[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.[6]

  1. ^ "Harris Appoints Joint CEOs". Research Live. Archived from the original on December 4, 2020. Retrieved May 19, 2017.
  2. ^ "Harris Announces New Leadership Team". Daily Research News Online. Mr. Web. May 16, 2017. Archived from the original on 12 June 2017. Retrieved 18 May 2017.
  3. ^ "BAV Consulting". Archived from the original on March 26, 2004. Retrieved August 17, 2012.
  4. ^ "What We See". BAV Consulting. Archived from the original on April 27, 2012. Retrieved August 17, 2012.
  5. ^ "The Top 100 Thought Leaders in Trustworthy Business 2014". Trust Across America. Archived from the original on June 6, 2014. Retrieved July 28, 2014.
  6. ^ Goodson, Scott (December 17, 2013). "Must-Follow Marketing Minds On Twitter 2014". Forbes. Archived from the original on 28 December 2016. Retrieved 16 May 2017.