Jordan Motor Car Company

Jordan Motor Car Company, Inc.
	Jordan Motor Car Company "Red Arrow" emblem
Trade name	Jordan Motor Car Company
Company type	Corporation
Industry	Automotive
Predecessor	Jordan Motor Car Company (1916-1919); Jordan Motor Car Company, Inc. (1919-1931);
Founded	1916; 108 years ago
Founder	Edward S. Jordan
Headquarters	Cleveland, Ohio, United States
Products	Automobiles

The Jordan Motor Car Company was founded in 1916 in Cleveland, Ohio by Edward S. "Ned" Jordan, a former advertising executive from Thomas B. Jeffery Company of Kenosha, Wisconsin. The factory produced what were known as "assembled cars" until 1931, using components from other manufacturers. Jordan cars were noted more for attractive styling than for advanced engineering, although they did bring their share of innovations to the marketplace. The company's advertising was often more original than the cars themselves; said Jordan, "Cars are too dull and drab." He reasoned that since people dressed smartly, they were willing to drive "smart looking cars" as well.^[1]

^ Kimes, Beverly Rae; Clark Jr., Henry Austin (1996). Standard Catalog of American Cars 1805-1942 (3rd ed.). Krause Publications. ISBN 978-0-87341-428-9.

[:0-1] Kimes, Beverly Rae; Clark Jr., Henry Austin (1996). Standard Catalog of American Cars 1805-1942 (3rd ed.). Krause Publications. ISBN 978-0-87341-428-9.

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