Joseph Wharton Lippincott Jr., (1914–2003) [1] was Chairman and President of Philadelphia publisher J. B. Lippincott Company.
He was born in Bethayres, Pennsylvania, the son of Joseph Wharton Lippincott and Elizabeth Schuyler Mills Lippincott. He was a descendant of Joshua Ballinger Lippincott, founder of J. B. Lippincott Company, and a great-grandson of Joseph Wharton, founder of the Wharton School of Business of the University of Pennsylvania.