 | |
| Company type | Private |
|---|---|
| Founded | 2013 |
| Founder | Doug Evans |
| Defunct | December 1, 2017 |
| Fate | Closed |
| Headquarters | San Francisco, California |
Area served | United States |
Key people | Jeff Dunn, CEO 2016–2017 |
| Products | Juicer, juice packs |
Number of employees | 232 (June 2017) |
| Website | juicero.com (archived, August 24, 2017) |
Juicero (/dʒuːˈsɛroʊ/) was an American company that designed, manufactured and sold the Juicero Press, a fruit and vegetable juicer. The Juicero Press featured Wi-Fi connectivity and used proprietary, single-serving packets of pre-chopped fruits and vegetables that were sold exclusively by the company on a subscription basis. From 2014 to 2017, the San Francisco-based firm received $120 million in startup venture capital from investors.[1]
The company attracted significant negative media attention when consumers and journalists discovered that its juice packets could be squeezed just as easily by hand as by the company's expensive juicer. In 2017, following slow sales, the company ceased operations and announced it was seeking a buyer for the company and its intellectual property.[2][3]
- ^ "Juicero: Juicing boss defends $400 machine". BBC News. 2017-04-21. Archived from the original on 2017-04-22. Retrieved 2017-04-21.
- ^ Roof, Katie (September 1, 2017). "RIP Juicero, the $400 venture-backed juice machine". Tech Crunch. Archived from the original on September 6, 2018. Retrieved September 1, 2017.
- ^ Zaleski, Olivia; Huet, Ellen; Stone, Brad (7 September 2017). "Inside Juicero's Demise, From Prized Startup to Fire Sale". bloomberg.com. Bloomberg. Archived from the original on 27 March 2019. Retrieved 27 March 2019.