Just Born

Just Born, Inc.
Company type
IndustryConfectionery production
Founded1923; 101 years ago (1923) in New York City, New York, United States
FounderSam Born
Headquarters
1300 Stefko Boulevard, Bethlehem, Pennsylvania
,
United States
Area served
United States
Key people
David Shaffer (Chairman & Co-CEO)
Gardner Jett, Jr. (Co-CEO)
ProductsCandies
RevenueUS$301 million (2021)
OwnerShaffer family
Number of employees
600 (2021)
Websitewww.justborn.com

Just Born, Inc., is a family-owned Bethlehem, Pennsylvania-based candy company[1] that manufactures and markets a number of candies, including Goldenberg's Peanut Chews, Hot Tamales, Mike and Ike, Peeps, Teenee Beanee jelly beans, and Zours.

Advertising its products with the slogan "a great candy isn't made ... it's Just Born," the company was ranked as the 10th largest candy company in the United States, as of 2013.[2]

  1. ^ Andrew Adam Newman (April 11, 2012). "Reviving Two Characters by Tearing Them Apart". The New York Times.
  2. ^ Nadia Marblestone (August 12, 2013). "Bethlehem's Just Born Quality Confections celebrates 90 years of candy making". Lehigh Valley Live.