| Relays digital subchannel of KYMT, Las Vegas | |
|---|---|
 | |
| Broadcast area | Las Vegas, Nevada |
| Frequency | 103.9 MHz |
| Branding | Real 103.9 |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Premiere Networks United Stations Radio Networks KSNV (traffic updates) |
| Ownership | |
| Owner | Advance Ministries of Lake Havasu |
| Operator | iHeartMedia |
| History | |
First air date | August 29, 2015 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 1686504 |
| Class | D |
| ERP | 250 watts |
| HAAT | 308 meters |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | real1039.iheart.com |
K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an urban contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,[2] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.[3] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.[4] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.
The station transmits from atop The Strat casino, along the Las Vegas Strip.
- ^ "Facility Technical Data for K280DD". Licensing and Management System. Federal Communications Commission.
- ^ "Real 103.9 Debuts" from Format Change.com (September 4, 2015)
- ^ "Las Vegas To Get Real 103.9" from Radio Insight (August 31, 2015)
- ^ "100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5" RadioInsight, September 4, 2015.