KPRC-FM

KPRC-FM
Broadcast areaNorthern Central Coast
Frequency100.7 MHz
BrandingLa Preciosa 100.7 y 100.9
Programming
Language(s)Spanish
FormatAdult hits
Ownership
Owner
KDON-FM, KION, KOCN, KTOM-FM
History
First air date
October 22, 1965; 59 years ago (1965-10-22)
Former call signs
  • KRSA-FM (1964–1973)
  • KWYT (1973–1975)
  • KWYT-FM (1975–1984)
  • KTOM-FM (1984–2003)
Call sign meaning
Station brand, La Preciosa
Technical information[1]
Licensing authority
FCC
Facility ID8204
ClassB
ERP1,400 watts
HAAT727 meters (2,385 ft)
Transmitter coordinates
36°32′5″N 121°37′14″W / 36.53472°N 121.62056°W / 36.53472; -121.62056
Translator(s)
Links
Public license information
WebcastListen Live
Websitesalinaslapreciosa.iheart.com

KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format in Salinas, California, United States. The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles (16 km) south.

  1. ^ "Facility Technical Data for KPRC-FM". Licensing and Management System. Federal Communications Commission.