 | |
| Broadcast area | Santa Rosa, California |
|---|---|
| Frequency | 97.7 MHz |
| Branding | 97.7 The River |
| Programming | |
| Format | Classic rock |
| Affiliations | United Stations Radio Networks |
| Ownership | |
| Owner |
|
| KFGY, KHTH, KSRO, KWVF, KZST | |
| History | |
First air date | November 20, 1977 (as KRJB) |
Former call signs | KRJB (1977–1986) KKBR (1/7/1986-1/16/1986) KMGG (1986–2003) |
Call sign meaning | K V RiVer |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 51218 |
| Class | B1 |
| ERP | 2,050 watts |
| HAAT | 342 meters |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 977theriver.com |
KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.
KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.
- ^ "Facility Technical Data for KVRV". Licensing and Management System. Federal Communications Commission.