Kai-Markus Mueller

Kai-Markus Müller
Born
Stuttgart, Germany
NationalityGerman
Occupation(s)Neuroscientist, entrepreneur, and professor
Academic background
Alma materInternational Max Planck Research School
Academic work
DisciplineNeuroscience
InstitutionsHochschule Furtwangen University

Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor.[1] He is Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany.[2] Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany.[3] He is known for having developed an EEG-based research technique for measuring willingness to pay.[4] He is an alumnus of consulting firm Simon-Kucher & Partners.[5]

  1. ^ "Villingen-Schwenningen: Das Hirn entscheidet über den Kauf". Schwarzwälder Bote (in German).
  2. ^ "Prof. Dr. Kai-Markus Müller". Hochschule Furtwangen University.
  3. ^ Stocker, Frank (18 July 2015). "Psychotricks der Verkäufer: So durchschauen Sie die Maschen". Die Welt.
  4. ^ Frank Thadeusz (October 10, 2013). "Scientist Uses Brainwaves to Test Ideal Prices for Products". Spiegel Online.
  5. ^ "Will Companies One Day Use Brain Waves to Find Ideal Pricing?". Bloomberg.com. 10 October 2013.