Kevin Roberts (businessman)

Kevin Roberts
CNZM
Roberts in 2014
Born (1949-10-20) 20 October 1949 (age 75)
Lancaster, England
EducationLancaster Royal Grammar School
OccupationBusinessman
TitleChairman, Red Rose Consulting

Kevin John Roberts CNZM (born 1949) is a British businessman. He was the chief executive officer (CEO) of the advertising agency Saatchi & Saatchi from 1997 to 2014. In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks, which was invented and promoted by Roberts. Roberts became executive chairman of Saatchi & Saatchi in 2015, then non-executive chairman in 2016.[1] He resigned in August 2016 to focus on the marketing and leadership consultancy he founded in 1995, Red Rose Consulting.[2][3]

  1. ^ "KR Connect – Blog of Kevin Roberts, Chairman, Saatchi & Saatchi: 1997". 22 December 2015.
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