Kijiji

Kijiji Canada
The current Kijiji logo, featuring a rainbow of colors in the dots above the I's and J's.
Screenshot
Type of site
Classifieds
HeadquartersToronto, Ontario, Canada
OwnerAdevinta
ParentMarktplaats BV
URLkijiji.ca
CommercialYes
RegistrationRequired to post ads
LaunchedFebruary 2005; 19 years ago (2005-02)
Current statusActive

Kijiji.ca (/kiːˈdʒiːdʒiː/ kee-JEE-jee; Swahili pronunciation: [kiˈʄiʄi], village)[1] is a Canadian online classified advertising website. It operates sections for cities and urban regions, for posting local advertisements. Kijiji was launched in February 2005 as an eBay subsidiary[2] under Marktplaats BV[3] Marktplaats and Kijiji became part of the eBay Classifieds Group in 2007.[4] The Kijiji brand is used in more than 100 cities in Canada.[5] eBay operated classifieds websites under different brands in other countries.[6]

Kijiji along with its parent Marktplaats and eBay Classifieds Group were acquired by Adevinta [de] in 2020.

Kijiji is the most popular online classifieds service in Canada and draws more traffic compared to competitor Craigslist in that country. The New York Times referred to Kijiji's Canadian site as representing "one of the few online brands that fizzled in the United States but found success elsewhere."[7] Kijiji was made available to selected cities in the United States on June 29, 2007,[8] however the brand was changed to eBay Classifieds in 2010.[9]

Kijiji offers similar services and is seen as a competitor to Craigslist, with the biggest differences being that Kijiji has an extensive pets section, as well as a more modern interface.[citation needed]

  1. ^ "eBay Classifieds Group page about Kijiji brand". eBayClassifiedsGroup.com. Archived from the original on June 5, 2009. Retrieved January 15, 2018.
  2. ^ "Business Week". Archived from the original on July 8, 2007.
  3. ^ "Marktplaats als Kijiji naar buitenland". Adformatie (in Dutch). September 3, 2005.
  4. ^ "eBay Classifieds Group Refreshes its Corporate Site". www.ebayinc.com. October 7, 2014.
  5. ^ "Kijiji - eBay Classifieds Group.html". ebayclassifiedsgroup.com. Archived from the original on November 25, 2019. Retrieved November 16, 2019.
  6. ^ "About Us | eBay Classifieds Group". www.ebayclassifiedsgroup.com. Archived from the original on May 14, 2021. Retrieved March 28, 2021.
  7. ^ Asuten, Ian (May 17, 2015). "Kijiji, a Flop in the U.S., Rules Online Classifieds in Canada". The New York Times. Retrieved February 29, 2016.
  8. ^ Nelson, Matthew G. (July 6, 2007). "EBay Brings its Free Classifieds Village to the U.S." clickz.com. Archived from the original on July 8, 2007.
  9. ^ "EBay rebrands U.S. Kijiji site". The Globe and Mail. March 30, 2010. Retrieved July 9, 2023.