| "Kill This Love" | ||||
|---|---|---|---|---|
&sq=Envato&lang=en&file=File:Blackpink_-_Kill_This_Love.jpg) Promotional graphic | ||||
| Single by Blackpink | ||||
| from the EP Kill This Love | ||||
| Language |
| |||
| Released | April 4, 2019 | |||
| Studio | The Black Label (Seoul) | |||
| Genre | Electropop • EDM trap | |||
| Length | 3:09 | |||
| Label | ||||
| Songwriter(s) |
| |||
| Producer(s) | ||||
| Blackpink singles chronology | ||||
| ||||
| Music video | ||||
| "Kill This Love" on YouTube | ||||
"Kill This Love" is a song recorded by South Korean girl group Blackpink. It was released on April 4, 2019, through YG Entertainment and Interscope Records, as the lead single for the group's second Korean extended play of the same name. The Japanese version of the single was released through Universal Music Japan on October 16, 2019. It was written by Teddy and Bekuh Boom and produced by them alongside R. Tee and 24. The single has been described as an electropop song, whose lyrics talk about the girls' decision to end a toxic relationship.
Commercially, "Kill This Love" peaked at number two on the Gaon Digital Chart and the Billboard K-pop Hot 100 in South Korea. The song became the group's first top-50 hit on the US Billboard Hot 100 and the UK Singles Chart, thus also becoming the highest-charting song by a female K-pop act on both charts. It reached number one in Malaysia as well as on Billboard World Digital Songs, and entered the national charts in 27 countries. The song has been certified double diamond in Brazil, platinum in South Korea, Japan, and Australia, gold in France, and silver in the United Kingdom, among others.
An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, it broke the record for the most-viewed music video within 24 hours, accumulating 56.7 million views in that time. It has since become the second music video by a K-pop group to reach two billion views after "Ddu-Du Ddu-Du" (2018), making Blackpink the first K-pop act in history to have two videos reach the milestone. It also became one of the most-liked videos on YouTube with over 25 million likes on the platform, and won the Music Video of 2019 award at the 45th People's Choice Awards.