 | |
| Type of business | Subsidiary |
|---|---|
Type of site | Social Networking |
| Available in | English |
| Headquarters | , United States |
| Area served | Worldwide |
| Owner | Lithium Technologies |
| Founder(s) | Joe Fernandez Binh Tran |
| Key people | Joe Fernandez (CEO) Emil Michael (COO) |
| URL | klout |
| Advertising | No |
| Registration | Optional |
| Launched | 2008 |
| Current status | Closed |
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content.[1] Klout launched in 2008.[2]
Lithium Technologies, who acquired the site in March 2014, closed the service on May 25, 2018,[3][4] the same day the European General Data Protection Regulation came into force.[5]
Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn (individuals' pages, not corporate/business), Twitter (now X), Wikipedia, and YouTube[citation needed] data to create Klout user profiles that were assigned a "Klout Score".[6][7] Klout scores ranged from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users were assigned a score, users who registered at Klout could link multiple social networks, of which network data was then aggregated to influence the user's Klout Score.
- ^ Lauren Fisher (July 20, 2010). "How can you measure influence?". Simply Zesty. Retrieved October 22, 2010.
- ^ "About Klout". Archived from the original on April 18, 2014. Retrieved February 7, 2014.
- ^ "Klout is shutting down, so your score REALLY doesn't matter now". May 10, 2018.
- ^ "Klout is now kaput". May 25, 2018.
- ^ Oremus, Will (May 10, 2018). "Klout Is Shutting Down Just In Time to Not Reveal How Much It Knew About Us". Slate. Retrieved September 3, 2024.
- ^ "Frequently Asked Questions | Klout". Archived from the original on December 3, 2012.
How does adding new networks on Klout impact my Score? | [...] Klout currently incorporates data from Facebook profiles, Twitter, Google+ personal profiles, LinkedIn, foursquare, Klout, and Wikipedia into the Klout Score.
- ^ Anthony Ha (March 28, 2013). "Klout Users Can Now Add Bing To Their Account And Include Instagram In Their Score". TechCrunch. Retrieved March 28, 2013.