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Koia is a plant-based protein drink brand started by Maya French and Dustin Baker in the Chicago-area in 2013. It has many famous investors such as The Weeknd, Chris Paul, and Cordae.[1][2] In 2016, beverage industry veteran Chris Hunter became a cofounder and CEO. In 2019, French was listed on Forbes' 30 Under 30 list for her role in cofounding the company. Her lactose intolerance was a motivating factor for making vegan products. [3][4] Koia is sold in many popular stores, including Starbucks, Whole Foods, Walmart, and 7-Eleven.[5]