 | This article contains wording that promotes the subject through exaggeration of unnoteworthy facts. (July 2023) |
Kurt Jetta | |
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| Born | July 21, 1961 |
| Alma mater | Fordham University, Duke University, North Carolina State University |
| Occupation | Consumer Analyst |
| Years active | 1998–present |
Kurt Jetta (born 21 July 1961) is a consumer researcher who studies data about multinational corporations through his firm, TABS Analytics, which is based in Shelton, Connecticut.[1] The corporations Jetta has analyzed include Amazon,[2] Family Dollar,[3] Dollar Tree,[3] Walmart,[4] Apple.[5] In addition, Jetta has also studied the organic food industry,[6] the vitamin industry,[7] and the online grocery industry. Other investigations led by Jetta include sociological research that pertains to the purchasing habits of various ethnic groups.[8] In the area of trade promotion, Jetta has developed an alternative methodology to current industry baseline models.[9] Jetta also analyzes rewards programs.[10] He was a 2017 Republican candidate in Florida’s 21st Congressional District.
- ^ Verdon, Joan (20 July 2014). "Retailers sharpening their pencils for back-to-school test - Business - NorthJersey.com". North Jersey Media Group. Retrieved 22 August 2014.
Consumer-products manufacturers and retailers have found that when you run seasonal promotions early, "it will sell earlier and you get that incremental hit as well," said Kurt Jetta, chief executive and founder of TABS Group, a sales and marketing analytics firm based in Connecticut.
- ^ Council, Editors, Forbes Technology. "The E-Commerce Paradox: Brick-And-Mortar Killer...Or Is It?". Forbes. Retrieved 2018-01-18.
{{cite news}}:|first=has generic name (help)CS1 maint: multiple names: authors list (link) - ^ a b Malcolm, Hadley (29 July 2014). "Dollar store merger means more competition". USA Today. Retrieved 22 August 2014.
Now Family Dollar stands to benefit from Dollar Tree's management expertise while maintaining and bolstering its brand, and other discounters like Dollar General and even Walmart could see sales falter. "If Dollar Tree can bring their magic over to Family Dollar, it's going to have a pretty significant impact on this overall sector," says Kurt Jetta, CEO of TABS Group, a consumer analytics firm.
- ^ "Walmart To Start Sharing Sales Data". Fox News. 4 February 2012. Retrieved 22 August 2014.
- ^ Friedman, Lex (7 March 2012). "When using Apple Store's EasyPay isn't so easy". Macworld. Retrieved 22 August 2014.
Kurt Jetta, the CEO and founder of consumer analytics company TABS Group, told Macworld that when stores add customer-driven point of sale (POS) options like EasyPay, "in general, what happens is that there's a fairly significant surge in sales" at first, due to the novelty of the new system. That's then followed by some "shakeout of people that don't like it for a lot of reasons—user difficulty, user error, and the like." In the end, Jetta says, sales numbers balance out. Echoing Ciabarra, Jetta pointed out that such systems reduce cost to the retailer, and stores usually see "a significant customer satisfaction uptick" from customers who place value on self-checkout, particularly in terms of customer loyalty. Like Ciabarra, Jetta says he is "suspicious" of Shine's story. "The assumption," Jetta said, is that if a customer tries to leave the store with unpurchased items, "is operator error or oversight … Apple wouldn't want to make it the norm that they're harassing and jacking up all the people going to the stores. That doesn't help anybody."
- ^ Linn, Allison (12 January 2011). "Organic sales shifting to regular grocery stores". CNBC. Today. Retrieved 22 August 2014.
The percentage of people who buy organic products has stayed virtually the same for the past few years, according to a new survey out Wednesday from TABS Group. Kurt Jetta, president of TABS Group, said in an e-mail that his research also hasn't shown evidence that people who buy organic are buying significantly more products.
- ^ Neff, Jack (18 August 2014). "Study Leaves Vitamin Industry Needing Pick-Me-Up". Advertising Age. Retrieved 22 August 2014.
Kurt Jetta, CEO of the Tabs Group, an analytics firm that recently completed its seventh annual study of the vitamin business, sees an "overall lethargy" in the business this year that he attributes to the negative effects from the studies. Mr. Jetta still projects overall growth of 3% to 4% for 2014 in a business he pegs at $11.4 billion in all channels, although he is leaning more toward low end of that range, well below high-single or even double-digit growth rates in years past. The effect is most noticeable on the segment targeted by the study -- multivitamins -- he said. That's in line with prior studies in the past decade that put the kibosh on beta-carotene and vitamin E, yet seems to be having a broader effect than the decline of those businesses had. "Typically the negativity is isolated only on the one product," Mr. Jetta said. "But this one seems to be a bit broader and brought an overall malaise to the category."
- ^ Zetlin, Minda (16 May 2012). "The Latest Privacy Invasion: Retailer Tracking". Fox News. Retrieved 22 August 2014.
The most important thing that data is used for is to determine which products consumers prefer, and to make sure what's on the shelf is what they want to buy," explains Kurt Jetta, CEO of TABS Group, a consumer analytics company in Shelton, Conn. "For example, we're doing one project for a retail chain where we found that in areas with high African-American populations, not only do they buy African-American hair care products and cosmetics specifically, but they buy grooming products in general at a very high level. With that kind of information, the retailer can make sure all those products are stocked and available for them.
- ^ Kolandaiswamy, Antony Arokia Durai Raj; Kanagasabapathi Balasubramanian (22 December 2011). "Method and system for estimating base sales volume of a product".
The method includes receiving sales data of the product from one or more sales data sources. Further, the method includes identifying a plurality of independent variables from the received sales data and substituting them in a regression model to calculate a total sales volume of the product. Furthermore, the method includes modifying one or more independent variables of the plurality of independent variables in the regression model to obtain the base sales volume of the product. The base sales volume of the product is the same as the calculated total sales volume when the base sales volume obtained after modifying the one or more independent variables is either negative or greater than the total sales volume.
{{cite web}}: Missing or empty|url=(help) - ^ Buss, Dale (25 July 2014). "CEOs Weigh in on How to Fix a Troubled Company". Chief Executive. Retrieved 27 August 2014.
Kurt Jetta, CEO of the TABS consumer metrics company, believes that Sears' emphasis on its "Shop Your Way" loyalty program—which accounted for 74 percent of sales during the fiscal first quarter, up from 68 percent a year earlier—is only "doubling down on a fatally flawed program."