KyivNotKiev is an online campaign to persuade English-language media and organizations to exclusively use Kyiv (derived from the Ukrainian-language 'Київ') instead of Kiev (derived from the Russian-language 'Киев') as the name of the Ukrainian capital.[1][2] It was started on 2 October 2018 by the Ukrainian Ministry of Foreign Affairs (MFA) and StratCom Ukraine, and it is run by the MFA's Department of Public Diplomacy.
It is part of the wider CorrectUA campaign, which intends to internationally assert a Ukrainian identity and remove linguistic relics of the Russian Empire and Soviet Union by promoting the exclusive use of Ukrainian-language transliterations for Ukrainian place names.[3][4][5]