L'eggs is a brand of pantyhose, introduced in 1969 by Hanes. The novel developments were the egg-shaped plastic product container, the shift to consignment sales in drug stores and groceries, and the in-store product racks designed to emphasize the egg shape. The brand logo hinted at a pair of chicks or eggs in the lettering.[1]
L'eggs was an immediate success, knocking out many competitors and becoming a tremendous profit stream for Hanes.[2] Customers liked the egg-style packaging and the convenience of buying pantyhose closer to home during their usual errands. Celebrity endorsements helped to keep the brand in the forefront. The plastic egg packaging was used for home handicrafts and as a toy for children. The success of the product line continued through the 1970s and 1980s, with L'eggs standing as the largest pantyhose brand in the US.[3] In the 1990s, office workers increasingly adopted casual dress styles, and many women in the workplace stopped wearing pantyhose. L'eggs downsized in the mid-1990s even as they retained a large share of the reduced marketplace. They also exchanged their plastic egg for a more environmentally friendly cardboard cylinder and dome.[4]
- ^ Cite error: The named reference
Wahl1992was invoked but never defined (see the help page). - ^ Cite error: The named reference
Duscha1978was invoked but never defined (see the help page). - ^ DeMello, Margo (2009). Feet and Footwear: A Cultural Encyclopedia. ABC-CLIO. p. 198. ISBN 9780313357152.
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Ramirez1991was invoked but never defined (see the help page).