LG Prada

PRADA Phone by LG
ManufacturerLG Electronics
Compatible networksGPRS/EDGE Tri-Band (900/1800/1900)
Availability by regionMarch 2007[1]
SuccessorLG Prada II
RelatedLG Chocolate
Form factorSlate
Dimensions98.8×54×12 mm
Weight85 g
MemorymicroSD Internal Memory Slot, behind the battery.
Display256K color TFT touchscreen, 240 × 400 px
Rear camera2 megapixel, video CIF (30 frame/s), flash
ConnectivityBluetooth 2.0, USB 2.0

The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4][5] and was made official in a press release on 18 January 2007.[2]

The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8][9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10][11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13][14]

  1. ^ "LG Prada Mobile Phone to Roll Out in the European Markets Soon". 14 January 2008.
  2. ^ a b "Mobile Innovation Meets Avant-Garde Design" (Press release). 24 October 2007.
  3. ^ "LG unveils iPhone-like Prada mobile phone". MacDailyNews. 19 January 2007.
  4. ^ "LG, Prada to Start Selling Mobile Phone at Start of Next Year" (Press release). 11 December 2006. Archived from the original on 8 January 2007.
  5. ^ "The LG KE850: touchable chocolate". 15 December 2006.
  6. ^ Temple, Stephen. "Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007)". History of GMS: Birth of the mobile revolution.
  7. ^ Yamada, Takashi (9 June 2007). "Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design". www.yankodesign.com. Retrieved 14 July 2023.
  8. ^ Tech co uk Staff (30 April 2007). "LG Prada Phone review". TechRadar. Retrieved 14 July 2023.
  9. ^ Advertiser (13 December 2006). "It's mobile phone couture, darling". Appliance Retailer. Retrieved 14 July 2023.
  10. ^ Dolan, Brian. "Timeline of Apple "iPhone" Rumors (1999–Present)". Archived from the original on 15 April 2008. Retrieved 17 February 2008.
  11. ^ Jobs, Steve (19 January 2007). Macworld San Francisco 2007 Keynote Address. San Francisco: Apple, Inc. Archived from the original on 22 December 2010.
  12. ^ Cohen, Peter (13 March 2007). "Macworld Expo Keynote Live Update". Macworld. Archived from the original on 24 July 2010. Retrieved 21 July 2010.
  13. ^ Wright, Aaron (20 February 2007). "The iPhone Lawsuits". Apple Matters. Archived from the original on 3 April 2007. Retrieved 25 June 2007.
  14. ^ Cite error: The named reference ifdesign-award was invoked but never defined (see the help page).