LXTV

Not to be confused with LX (TV network).
LXTV
Company typeCompany
IndustryTelevision
Founded2006
Headquarters30 Rockefeller Plaza,
New York City, New York
,
United States
ProductsTV shows
ParentNBC Owned Television Stations
Websitewww.lxtv.com

LXTV is a production unit of NBCUniversal that creates lifestyle and entertainment content.[1] Started in 2006[2] by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in January 2008 by NBC Owned Television Stations.[3] LXTV was an early pioneer of original digital web video, which they transitioned into nationally syndicated television shows after the NBC acquisition.

Some of LXTV's programs include 1st Look, Open House,[4] Open House NYC and George to the Rescue, which presents lifestyle programming to a young affluent audience.

LXTV also created and launched New York Live (formerly LX New York), the live, daily lifestyle show on WNBC, broadcast from Studio 3K in 30 Rockefeller Plaza and live from the streets in and around New York.[5]

  1. ^ "LX TV Life/Style Television". LX TV Life/Style Television. Retrieved 2019-05-06.
  2. ^ Holmes, Elizabeth. "Site Bets Slick, Made-for-Web Shows Are the Next Big Thing". WSJ. Retrieved 2019-05-06.
  3. ^ McCarthy, Caroline. "NBC division acquires Web video site LX.tv". CNET. Archived from the original on 10 August 2012. Retrieved 12 August 2011.
  4. ^ Sheftell, Jason. "On air: "Open House New York" awes with top local properties". nydailynews.com. Retrieved 2019-05-06.
  5. ^ "LXTV Names Hosts for New Show". 12 August 2009. Retrieved 12 August 2011.