Lester Wunderman

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Lester Wunderman
Lester Wunderman, 2008
Born	June 22, 1920 The Bronx, New York City, U.S.
Died	January 9, 2019(2019-01-09) (aged 98) New York, U.S.
Occupation	Advertising executive
Known for	Creator of direct marketing
Spouse(s)	Liljan Darcourt (divorced) Suzanne Oksman Cott
Children	2 with Darcourt 3 stepsons

Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.