Life. Be in it. is a health promotion and advertising charity, primarily known for its campaign encouraging people to be more active, started in 1975 by the Victorian state government. Following the loss of government funding in 1981, it became an independent charity and has intermittently run adverts on Australian and occasionally American television, featuring the animated character Norm.[1] The National Museum of Australia included Life. Be in it in their Defining Moments in Australian History project.[2]
- ^ "Life be in It". Archived from the original on 2011-02-24. Retrieved 2010-08-29.
- ^ corporateName=National Museum of Australia; address=Lawson Crescent, Acton Peninsula. "National Museum of Australia - Defining moments timeline". www.nma.gov.au. Retrieved 16 March 2023.
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