Country | Canada |
---|---|
Broadcast area | Nationwide |
Headquarters | Toronto, Ontario |
Programming | |
Picture format | 1080i (HDTV) (2013–present) 480i (SDTV) (2001–present) |
Ownership | |
Owner | Alliance Atlantis (2001–2008) CW Media (2008–2010) Shaw Media (2010–2016) Corus Entertainment (2016–present) (name licensed from A&E Networks) |
Parent | Showcase Television Inc. |
History | |
Launched | September 7, 2001 |
Former names | Showcase Diva (2001–2012) |
Links | |
Website | Lifetime Canada |
Lifetime is a Canadian English-language discretionary specialty channel based on the eponymous American basic cable channel owned by Showcase Television Inc., a subsidiary of Corus Entertainment. It broadcasts films, television shows and reality series aimed at women.
The channel was launched on September 7, 2001 as Showcase Diva as a digital offshoot of Showcase by Alliance Atlantis focusing on films targeting a female audience. After a series of ownership changes, the channel was relaunched into its current name in 2012 with the Lifetime branding licensed by A&E Networks.