Linguistic purism in Icelandic

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Linguistic purism in Icelandic is the policy of discouraging new loanwords from entering the Icelandic language by instead creating new words from Old Icelandic roots and, when the aforementioned is not possible, Old Norse roots. The effort began in the early 19th century, at the dawn of the Icelandic national movement, aiming at replacing older loanwords, especially from Danish, and it continues today, targeting English words. It is widely upheld in Iceland and it is the dominant language ideology. It is fully supported by the Icelandic government through the Árni Magnússon Institute for Icelandic Studies, the Icelandic Language Council, the Icelandic Language Fund and an Icelandic Language Day.