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Type | Energy drink |
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Manufacturer | Taisho Pharmaceutical Co. |
Country of origin | Japan |
Introduced | 1962 |
Color | Bright yellow |
Ingredients | Taurine |
Related products | Krating Daeng |
Website | Company website |
Lipovitan (リポビタン, Ripobitan), marketed in some English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical Co. and its licensee Osotspa. Widely available in Asia, it retails in brown-colored translucent 100 ml bottles and has a distinctive bright yellow color. Lipovitan is marketed to alleviate physical and mental fatigue.