Bluey is an Australian animated television series for preschool children that premiered on ABC Kids on 1 October 2018. In April 2019, BBC Studios entered a partnership with Penguin Random House Australia with a deal to publish three Bluey books before the end of 2019.[1] "The Beach", "Fruit Bat", and a sticker activity book entitled "Time to Play", were released on 5 November 2019.[2] All three books were recognised as the highest-selling releases in the weekly Australian book charts of November 2019,[3][4] and had sold a combined total of 350,000 copies by January 2020.[5] "The Beach" was the highest-selling title of 2019 and sold 129,516 copies in the two months after its release.[6] Additional books; "Bob Bilby" and "Easter Fun!", a craft book, were released on 3 March 2020,[5][7][8] followed by a colouring book entitled "Big Backyard" on 31 March,[9] and "The Creek" on 28 April.[10] The combined sales of the first nine books reached 1 million in June 2020;[11] the combined sales of 44 books reached 5 million in October 2022.[12] In September 2020, the partnership with Penguin Random House was expanded to include global distribution rights, allowing the books to be released in the United States and the United Kingdom.[13] As of March 2024, 76 titles have been released or are scheduled to be released in Australia.
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