After CBS lost the American television rights of the National Hockey League to NBC following the 1971-72 season (CBS was paying less than $2 million a year and NBC jumped to $5.3 million[1]), the network covered[2] the inaugural season of the World Hockey Association.[3] The WHA's TV deal[4][5] permitted it to sell week‐night games to other networks (CBS meanwhile, would show games on Sunday afternoons in addition the all-star game and playoffs[6]). In addition, the WHA also sold a $3‐million package to Canada.
On January 7, 1973, CBS aired its first WHA game between the Minnesota Fighting Saints and Winnipeg Jets live from the new St. Paul Civic Center with Ron Oakes, Gerry Cheevers and Dick Stockton announcing. Don Chevrier would also provide play-by-play for CBS[7] come the 1973 playoffs. CBS' contract[8] with the WHA overall, called for the network to broadcast a maximum of 10 games during the 1972–73 and 1973–74 seasons and a bigger slate of games for the 1974–75 and 1975–76 seasons.