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| Broadcast area | Malaysia Singapore and Indonesia (Lite Johor only) |
|---|---|
| RDS | LITE |
| Programming | |
| Language(s) | English |
| Format | Classic hits (since 2006) Oldies (1996–2006) Easy listening (2006–2022) Adult contemporary (2006–2022) |
| Network | Astro Radio |
| Ownership | |
| Owner | Astro Malaysia Holdings Berhad |
| History | |
First air date | 1 June 1996 (Astro's Channel 304) 1 January 1997 (FM broadcasting) |
Former names | Light & Easy (01.06.1996 - 19.11.2006) Lite FM (20.11.2006 - 31.12.2017) |
| Technical information | |
Licensing authority | MCMC |
| Links | |
| Webcast | Syok |
| Website | lite |
Lite (formerly known as Lite FM on radio)[1] is one of Malaysia's English-language radio stations managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station mostly plays Classic hits from the 1960s, 1970s, 1980s and 1990s which targeting listeners between the age of 35 to 49.[2] Unlike any other stations by Astro Radio, Lite have the lowest weekly listeners based on GfK Radio Audience Measurement (RAM), Wave 1 in June 2019, Lite dropped by 0.24% to 831k weekly listeners.[3]
- ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
- ^ "Our Brands | Astro Radio". astroradio.com.my. Retrieved 11 August 2021.
- ^ "Latest Survey Results from all Astro Radio stations". Astro Radio. 2019.