LiveRamp

This article is about the former company known as Acxiom Corporation. For the former Acxiom Marketing Services division of Acxiom Corporation, see Acxiom.
LiveRamp Holdings, Inc.
FormerlyAcxiom Holdings, Inc.
Company typePublic company
IndustryData connectivity,[1] Data onboarding, Identity resolution
Founded2011; 13 years ago (2011) in San Francisco, CA, U.S.
HeadquartersSan Francisco, California, U.S.
Key people
Scott Howe, CEO[2]
Warren Jenson,
CFO
Auren Hoffman, Co-Founder
Travis May, Co-Founder
ProductsATS, IdentityLink, Safe Haven, Privacy Manager
RevenueUS$617 million (2020)[3]
Number of employees
3,380[4]
WebsiteOfficial website

LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.[5]

The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014.[6] The company eventually took the LiveRamp name, after spinning off the Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.[7]

The company has offices in the United States, Europe, Australia, and Asia.

  1. ^ "Intensely Investigating Identity Issues". AdMonsters. 2020-05-14. Retrieved 2020-08-04.
  2. ^ "Social Distancing With Friends: LiveRamp CEO Scott Howe". AdExchanger. 2018-04-08. Retrieved 2020-08-05.
  3. ^ "LiveRamp Holdings (RAMP)". Forbes.
  4. ^ "LiveRamp Holdings (RAMP)". Forbes.
  5. ^ "Acxiom Is Shopping LiveRamp; YouTube Evolves Revenue Model". adexchanger.com. 2018-05-18. Retrieved 2018-05-18.
  6. ^ "Acxiom Acquires LiveRamp to Boost Offline-to-Online Data Capability". adage.com. 2014-05-14. Retrieved 2018-05-09.
  7. ^ "IPG Confirms $2.3 Billion Deal to Acquire Data Marketing Company Acxiom". mrweb.com. 2018-09-21. Retrieved 2019-02-05.