 The blocks logo of the BBC since 2021 | |
| Industry | Broadcasting |
|---|---|
| Genre | General |
| Headquarters | , |
| Website | bbc |
The logo of the BBC has been a brand identity for the corporation and its work since the 1950s in a variety of designs. Until the introduction of a logo in 1958, the corporation had relied on its coat of arms for official documentation and correspondence, although it rarely appeared onscreen. With the increased role of television for the BBC in the 1960s, particularly after the foundation of the ITV network, the corporation used its logo to increase viewer familiarity and to standardise its image and content. The logo has since been redesigned a number of times, most recently in 2021 with the BBC blocks, a logo designed to work across media. From 1958, there have been six different BBC logos. The first logo of the network was used from 1958 to 1963, the second from 1963 to 1971, the third from 1971 to 1992, the fourth from 1988 to 1997, the fifth from 1997 to 2021,[1] while the sixth and current logo was adopted in October 2021.[2]
- ^ Hayden Walker, History of BBC corporate logos Archived 4 March 2012 at the Wayback Machine. TV ARK. Retrieved 20 November 2010.
- ^ "Modernising audience experience across the BBC" (Press release). BBC Media Centre. 19 October 2021.