Product type | Clothing |
---|---|
Owner | Helene Morris and Steven Ferguson |
Country | New Zealand |
Introduced | 2003 |
Previous owners | Aimee McFarlane |
Website | https://lonelylabel.com |
Lonely is a lingerie, swimwear and clothing label based in New Zealand. It was established in 2009 by Helene Morris and Steven Ferguson, who had created the Lonely Hearts Club label in 2003.[1][2] Morris began making soft-cup bras in 2009 alongside their main clothing brand, but switched focus to lingerie due to demand.[3] Lingerie from the Lonely label has gained a cult following and is often worn by celebrities such as Kylie Jenner.[4]