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| Product type | Sports equipment, clothing, footwear |
|---|---|
| Owner | Frasers Group[1] |
| Country | England |
| Introduced | 1960 by Bernard Hart |
| Related brands | Everlast |
| Markets | Boxing, mixed martial arts |
| Website | lonsdale.com |
Lonsdale is a British sports equipment, textile and footwear brand focused on boxing and mixed martial arts established in London in 1960. Former boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well. The company is named after Hugh Lowther, 5th Earl of Lonsdale, who in 1891 set up the first organised boxing matches with gloves, following the deaths of three boxers in bare-knuckle fights. As of 2020[update] the Lonsdale brand is owned and operated by Sports Direct owner the Frasers Group (formerly "Sports Direct International").[1]
Products commercialised by Lonsdale include gloves, shorts, headguards, shin guards, hand wraps, jockstraps, punching bags, sneakers and boxing boots. The clothing line is composed of t-shirts, hoodies, jackets, leggings, shorts and underwear.
- ^ a b Lonsdale (clothing) on Sports Direct Int., retrieved 29 September 2020