Lost in Thailand

Lost in Thailand
Official poster
Chinese人再囧途之泰囧
Hanyu PinyinRén Zài Jiǒng Tú zhī Tài Jiŏng
Directed byXu Zheng
Written by
  • Xu Zheng
  • Shu Huan
  • Ding Ding
Produced by
  • Xu Zheng
  • Kwong Man Wai
  • Chan Chi Leung
  • Chen Zhixi
  • Xu Lin
Starring
CinematographySong Xiaofei
Edited byTu Yiran
Music by
Production
companies
Release date
  • December 12, 2012 (2012-12-12)
[1]
Running time
105 minutes
CountryChina
LanguageMandarin
BudgetUS$4.6 million[2]
Box officeUS$208 million (China)[3]

Lost in Thailand is a 2012 Chinese comedy film directed and co-written by Xu Zheng and starring Xu Zheng, Wang Baoqiang, and Huang Bo. The film is about three Chinese men traveling in Thailand: two competing scientists searching for their boss, and a tourist eager to explore the country. The film is Xu's directorial debut.

According to Du and colleagues, within the first week, the film’s box office revenue reached ¥310 million RMB and set the first week box office record for Chinese cinema.[1] As of January 27, 2013, the film had collected ¥1.3 billion RMB in Mainland China with over 39 million moviegoers. This elevated it to the highest-grossing Chinese-language film in China’s history at that time.[1]

  1. ^ a b c (Du, Y., Li, J., Pan, B., & Zhang, Y. (2020). Lost in Thailand: A case study on the impact of a film on tourist behavior. Journal of Vacation Marketing, 26(3), 365-377.)
  2. ^ Edmund Lee (November 17, 2015). "Will local audiences warm to Chinese filmmaker Xu Zheng's Lost in Hong Kong?". South China Morning Post. Retrieved November 21, 2015.
  3. ^ Cremin, Stephen (2013-11-25). "Lost in Thailand secures Taiwan import quota". Film Business Asia. It grossed RMB1.26 billion (US$208 million) in China...