"Loti" | ||||
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Single by Elvana Gjata | ||||
Language | Albanian | |||
Released | 10 June 2021 | |||
Genre | ||||
Length | 2:55 | |||
Label |
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Songwriter(s) | Elvana Gjata | |||
Producer(s) | Jumpa | |||
Elvana Gjata singles chronology | ||||
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Music video | ||||
"Loti" on YouTube |
"Loti" (Albanian: [lɔˈti]; transl. Tear) is a song by Albanian singer and songwriter Elvana Gjata. The song was composed and written by Gjata, while produced and arranged by German producers Jumpa and Lex Barkey, respectively. Loudcom Media under exclusive license from East Music Matters released it as a single for digital download and streaming on 10 June 2021. Musically, it is an Albanian-language pop, R&B and urban song fusing folk, trap and rock elements, with the lyrics telling a tale of a woman, who loses the intimacy of her loved one. Music critics applauded "Loti", with praise concentrated on its appeal, music video as well as Gjata's musical versatility. Commercially, the song peaked atop the ranking in Albania and reached the top 60 in Switzerland. An accompanying music video was uploaded to Gjata's YouTube channel on 10 June 2021 and was filmed at the Divjakë-Karavasta National Park, Albania.