| "Love Won't Wait" | ||||
|---|---|---|---|---|
 | ||||
| Single by Gary Barlow | ||||
| from the album Open Road | ||||
| B-side | "Cuddly Toy" | |||
| Released | 9 April 1997 | |||
| Genre | Dance-pop | |||
| Length | 4:17 | |||
| Label | ||||
| Songwriter(s) | ||||
| Producer(s) | Stephen Lipson | |||
| Gary Barlow singles chronology | ||||
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"Love Won't Wait" is a song by English singer Gary Barlow from his debut studio album, Open Road (1997). It was released as the second single from the album on 9 April 1997 by BMG and RCA Records. The song was written by Madonna and Shep Pettibone, and was an unreleased demo from her Bedtime Stories (1994) studio sessions. Barlow came by the demo in 1997, while looking to record more songs for Open Road. He changed the lyrics to represent a male point of view rather than Madonna's, and recorded the track with Stephen Lipson as producer.
Barlow was apprehensive about releasing the track, but due to contractual obligations he had to release it. The song became Barlow's second consecutive number-one release on the UK Singles Chart, following "Forever Love", and was certified silver by the British Phonographic Industry (BPI). It also reached number one in Lithuania and Spain, and the top ten in Denmark, Ireland, Italy and Taiwan. A music video for the song was directed by Rocky Schenck and showed Barlow singing "Love Won't Wait" across different locations. He also performed the song at the 1997 pre-Grammy Award party, where his performance was negatively received.