Low (Cracker song)

"Low"
Single by Cracker
from the album Kerosene Hat
B-side"Nostalgia"
ReleasedAugust 1993 (1993-08)
GenreAlternative rock[1]
Length4:35
LabelVirgin
Songwriter(s)
Producer(s)
  • Don Smith
  • Cracker
Cracker singles chronology
"Happy Birthday to Me"
(1992)
"Low"
(1993)
"Get Off This"
(1994)

"Low" is a song by American rock band Cracker. It appears on their 1993 album, Kerosene Hat.[2] "Low", a sleeper hit, reached number 64 on the US Billboard Hot 100 chart in May 1994. The song's biggest success was on the rock charts, reaching number three on the Billboard Modern Rock Tracks chart in November 1993 and number five on the Billboard Album Rock Tracks chart in March 1994. The music video, directed by Carlos Grasso, portrays lead singer David Lowery losing a boxing match with actress and comedian Sandra Bernhard.[3]

In 2013, Lowery posted an essay on his Trichordist site focused on "Low" in the era of streaming music. The headline was "My Song Got Played on Pandora 1 Million Times and All I Got Was $16.89, Less Than What I Make From a Single T-Shirt Sale!" The post went viral and continues to be a reference point in the debate over the economics of streaming music.[4]

  1. ^ Vivinetto, Gina (September 10, 2005). "Cracker stands alone". Tampa Bay Times. Retrieved May 22, 2013.
  2. ^ Erlewine, Stephen Thomas. "Cracker – Kerosene Hat". AllMusic. Retrieved May 25, 2013.
  3. ^ Cite error: The named reference spin was invoked but never defined (see the help page).
  4. ^ Yarm, Mark (August 10, 2016). "One Cranky Rocker Takes on the Entire Streaming Music Business" (Press release). Bloomberg News. Retrieved April 11, 2021.