Lufsig is a stuffed toy wolf sold at Swedish furniture chain IKEA. The toy, designed by German designer Silke Leffler, is inspired by the fairy tale "Little Red Riding Hood" as a representation of the Big Bad Wolf. The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber", and its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese.
In December 2013, the toy became a symbol of opposition to the Hong Kong government, after an incident during a town hall event where a Lufsig was thrown by a protester at Leung Chun-ying, the Chief Executive, who had been nicknamed "the wolf" by his critics. Following the incident, Lufsig experienced a surge in popularity, selling out at IKEA stores in Hong Kong, as well as in several outlets in mainland China.