Product type | Digital cameras |
---|---|
Owner | Panasonic |
Country | Japan |
Introduced | 2001 |
Ambassador(s) | Marco Reus, Ayumi Hamasaki, Karena Lam |
Lumix is Panasonic's brand of digital cameras, ranging from pocket point-and-shoot models to digital SLRs.
Compact digital cameras DMC-LC5[1] and DMC-F7[2] were the first products of the Lumix series, released in 2001. Most Lumix cameras use differing releases of the Panasonic Venus Engine for digital image processing; the original version (2002) was followed by II (2004), Plus (2005), III (2006), IV (2008), HD, V (2009) and VI, HD II, FHD (2010).
Some Lumix models are branded with Leica lenses (e.g. Nocticron or Elmarit lenses), although Leica does not manufacture the lenses. Others are rebranded as Leica cameras with different cosmetic stylings.
Despite shifting focus to full frame cameras, Panasonic continues to release and support micro four thirds (MFT) cameras.[3] As of 2023, the Lumix G9II is the flagship MFT camera of the range.[4]