Luzhou Laojiao

Luzhou Laojiao
泸州老窖
Company typePublic
State-Owned Enterprise
SZSE: 000568
IndustryAlcoholic Beverages
Founded1950; 74 years ago (1950)
Headquarters,
Area served
Worldwide
Key people
Liu Miao
(Chairman)
(Committee Secretary)
ProductsBaijiu
RevenueIncrease(2022)[1][2]
CN¥25.12 billion
US$3.73 billion
Number of employees
3,605 (2022)
Websitelzjl.com (Chinese)
lzljglobal.com (Global)
Luzhou Laojiao
Simplified Chinese泸州老窖
Traditional Chinese瀘州老窖
Literal meaningLuzhou Old Cellar
Transcriptions
Standard Mandarin
Hanyu Pinyinlú zhōu lǎo jiào
Wade–Gileslu2 chou1 lao3 chiao4
An exhibit of the traditional distillation apparatus at Luzhou Laojiao

Luzhou Laojiao Co. Ltd.(Chinese: 泸州老窖股份有限公司), or simply Luzhou Laojiao (Chinese: 泸州老窖; lit. 'Luzhou Old Cellar') is a company headquartered in Luzhou, Sichuan, China that specializes in the production, sale, and distribution of baijiu.[3] The distillery produces baijiu that is characteristic of the Nongxiang (Chinese: 濃香; lit. 'strong aroma') style of baijiu; so much so that the category had originally been named "luxiang" (Chinese: 泸香; lit. 'lu aroma') for the Luzhou Laojiao distillery itself where it was believed the style had been developed. Today Luzhou Laojiao is ranked as the fourth most valuable spirits brand internationally.[4]

  1. ^ "Luzhou Laojiao Co. Ltd. Annual Report 2022" (PDF). sockstar.com.
  2. ^ "Luzhou Laojiao Co. Ltd. Profile". Fortune China.
  3. ^ "Luzhou Laojiao Co Ltd (000568.SZ)". Reuters. Retrieved 20 January 2019.
  4. ^ "Brandirectory Spirits 50 2023".