Company type | Public State-Owned Enterprise |
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SZSE: 000568 | |
Industry | Alcoholic Beverages |
Founded | 1950 |
Headquarters | , |
Area served | Worldwide |
Key people | Liu Miao (Chairman) (Committee Secretary) |
Products | Baijiu |
Revenue | (2022)[1][2] CN¥25.12 billion US$3.73 billion |
Number of employees | 3,605 (2022) |
Website | lzjl.com (Chinese) lzljglobal.com (Global) |
Luzhou Laojiao | |||||||||
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Simplified Chinese | 泸州老窖 | ||||||||
Traditional Chinese | 瀘州老窖 | ||||||||
Literal meaning | Luzhou Old Cellar | ||||||||
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Luzhou Laojiao Co. Ltd.(Chinese: 泸州老窖股份有限公司), or simply Luzhou Laojiao (Chinese: 泸州老窖; lit. 'Luzhou Old Cellar') is a company headquartered in Luzhou, Sichuan, China that specializes in the production, sale, and distribution of baijiu.[3] The distillery produces baijiu that is characteristic of the Nongxiang (Chinese: 濃香; lit. 'strong aroma') style of baijiu; so much so that the category had originally been named "luxiang" (Chinese: 泸香; lit. 'lu aroma') for the Luzhou Laojiao distillery itself where it was believed the style had been developed. Today Luzhou Laojiao is ranked as the fourth most valuable spirits brand internationally.[4]