MTV Artists Platform

MTV Artists
OwnerViacom Media Networks
URL[1]
CommercialYes
LaunchedAugust 15, 2012; 12 years ago (2012-08-15)

MTV Artists was an online music portal, owned by Viacom, intended to generate traffic to web and video content owned by the company and give more opportunity to artists. It was initially launched in August 2012 in beta. With the artists platform any musician (indie to arena) could connect with fans through MTV, VH1, and CMT, both online and on-air. The service never made it out of beta, though the web pages have not been taken down, and are primarily populated with third party meta-data, instead of MTV original content.[1] Features allowing artists to upload their music were removed from the site after launch.[2]

  1. ^ "MTV, VH1 and CMT Launch Artist Hub" Peoples, Glenn (April 18, 2013)
  2. ^ "What Happened to Video and Audio Uploads?". MTV Artists. New York: Viacom. August 15, 2012. Archived from the original on August 16, 2012.