MTV Brasil

For the current Viacom-owned pay television channel, see MTV (Brazilian TV channel). For the song, see Viva La Juerga. For the cable TV channel in Portugal, see MTV (Portuguese TV channel).

MTV Brasil
TypeOver-the-air television network
CountryBrazil
AffiliatesSee List of MTV Brasil affiliates
HeadquartersSão Paulo, Brazil
Programming
Language(s)Portuguese
Picture format480i (4:3 SDTV)
1080i (16:9 HDTV)
Ownership
OwnerGrupo Abril
MTV Networks (1996–2009)[1]
ParentAbril Radiodifusão
History
Launched20 October 1990 (1990-10-20)
FounderGrupo Abril and MTV Networks
ReplacedTV Abril (1989-1990)
Closed1 April 2012 (2012-04-01) (Satellite TV)
30 September 2013 (2013-09-30) (terrestrial television)
Replaced by
  • Ideal TV (terrestrial television)
  • MTV (pay television)
  • BRZ (Satellite TV)
Former namesTV Abril (1989–1990)

MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth and entertainment. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version of MTV.[2] It was the third MTV iteration launched in the world, and the first to broadcast via terrestrial television.

The network headquarters was at 52 Avenida Professor Alfonso Bovero, Sumaré, São Paulo city, which was formerly the headquarters of Rede Tupi. This building was listed by Conselho de Defesa do Patrimônio Histórico (Condephaat) as having an historical heritage, becoming the first to be officially listed in the city.[3]

At the beginning of the 2010s, the channel was considered the largest youth network and the seventh largest terrestrial TV network in Brazil; it is still counted by Meio&Mensagem newspaper as the fifth most-viewed TV network in the country.[4][5] MTV Brasil was the first network in the country dedicated to young people,[6][7] in addition to being the first TV network in Brazil to broadcast their programming 24-hours-a-day, morning and night.[8]

The network ceased their operations on 30 September 2013, being replaced by a new channel operated by Viacom on subscription television. Its last music broadcast was “Orra Meu” by Rita Lee while its last music video to air was "Maracatu Atômico" by Chico Science & Nação Zumbi. On terrestrial television, the network was replaced by Ideal TV.[9]

  1. ^ "MTV Networks compra 50% da MTV pertencentes à Abril". Jornal do Brasil. 20 August 1996.
  2. ^ Parente, Edianez (21 May 2013). "De onde veio e para onde vai a MTV Brasil" (in Portuguese). Observatório da Imprensa. Archived from the original on 14 June 2013. Retrieved 8 June 2013.
  3. ^ "Condephaat tomba sede da extinta TV Tupi" (in Portuguese). R7.com. 13 March 2012. Retrieved 21 May 2012.
  4. ^ José Paulo Sant’Anna (5 December 2011). "Veja, Globo e CBN na liderança entre os mais admirados". Meio&Mensagem. Retrieved 20 April 2012.
  5. ^ "As redes de TV" (in Portuguese). Donos da Mídia. Archived from the original on 8 October 2011. Retrieved 7 October 2011.
  6. ^ "MTV" (in Portuguese). Publiabril. Archived from the original on 31 December 2012. Retrieved 7 October 2011.
  7. ^ "Trajetória pioneira" (in Portuguese). Editora Abril. 18 January 2012. Archived from the original on 12 February 2008. Retrieved 28 May 2010.
  8. ^ "Anos 90 – A História da Televisão no Brasil" (in Portuguese). Tudo sobre TV. Retrieved 14 October 2017.
  9. ^ Possebon, Samuel (20 September 2013). "No lugar da MTV, TV Abril terá programas de negócios e carreiras". Tela Viva (in Portuguese). Converge Comunicações. Archived from the original on 21 September 2013. Retrieved 20 September 2013.