This article needs to be updated.(November 2022) |
Type | Wearable technology |
---|---|
Inventor | Synapse Product Development[1] Walt Disney Parks & Resorts |
Inception | 2013 |
Manufacturer | The Walt Disney Company |
Available | Sold at Walt Disney World Resort, Disneyland Resort, and online |
Current supplier | Walt Disney World, Disneyland Resort |
A MagicBand is a plastic RFID bracelet that is used by guests at Walt Disney World and Disneyland Resort. The MagicBands form the central part of the MyMagic+ experience, providing a way for the system to connect data to guests. This includes connecting park tickets, hotel room keys, payments, and PhotoPass information to the MagicBands. The bands were announced on January 7, 2013, by Tom Staggs as a part of MyMagic+.[2]
There are three models of MagicBands: the original and now-discontinued MagicBand; MagicBand 2, which features interchangeable "Icons" (the actual RFID portion of the bracelet) that can be used on different bands and accessories; and MagicBand+, an enhanced version of MagicBand 2 with additional "smart" functions.