Magic 1278

"3EE" redirects here. For the WMG umbrella label group shortened to "3EE", see 300 Elektra Entertainment.

Magic 1278 (3EE)
Broadcast areaMelbourne RA1
Frequency
  • AM: 1278 kHz
  • DAB+: 9B Melbourne
BrandingMelbourne's Classic Hits
Programming
Language(s)English
FormatOldies
NetworkAce Radio
Ownership
Owner
OperatorAce Radio
3MP
History
First air date
8 September 1935; 89 years ago (1935-09-08) (as 3XY)
Former call signs
3XY (1935–1991)
Former frequencies
  • AM: 1420 kHz (1935–1978)
  • AM: 1422 kHz (1978–1991)
  • AM: 693 kHz (1992–2006)
Call sign meaning
3 = Victoria
The BrEEze (former branding)
Technical information
Licensing authority
ACMA
Power5,000 watts
Transmitter coordinates
37°44′42″S 145°06′38″E / 37.744893°S 145.110507°E / -37.744893; 145.110507
Links
WebcastListen Live
Websitewww.magic1278.com.au

Magic 1278 (official callsign: 3EE) is a commercial radio station in Melbourne, Australia owned by Nine Entertainment, and run under a lease agreement by Ace Radio.