| "Mall" | ||||
|---|---|---|---|---|
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| Single by Eugent Bushpepa | ||||
| Language | Albanian | |||
| Released | 6 April 2018 | |||
| Studio | Brussels, Belgium | |||
| Genre | ||||
| Length | 3:00 (Eurovision version) 4:32 (extended version) | |||
| Label | ||||
| Songwriter(s) | Eugent Bushpepa | |||
| Producer(s) |
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| Eugent Bushpepa singles chronology | ||||
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| Music video | ||||
| Mall on YouTube | ||||
| Eurovision Song Contest 2018 entry | ||||
| Country | ||||
| Artist(s) | ||||
| Language | ||||
| Composer(s) | Eugent Bushpepa | |||
| Lyricist(s) | Eugent Bushpepa | |||
| Finals performance | ||||
| Semi-final result | 8th | |||
| Semi-final points | 162 | |||
| Final result | 11th | |||
| Final points | 184 | |||
| Entry chronology | ||||
| ◄ "World" (2017) | ||||
| "Ktheju tokës" (2019) ► | ||||
"Mall" (Albanian: [maɫ]; transl. Yearning) is a song composed and written by Albanian singer and songwriter Eugent Bushpepa. It was released as a single on 6 April 2018 by Radio Televizioni Shqiptar (RTSH) and Universal Music. The song has been described as an Albanian language 1980s-inspired classical folk rock ballad. In its love-themed lyrics, it captures the feeling of longing and also reflects both the deep loneliness and the burning desire of a reunion.
The song represented Albania in the Eurovision Song Contest 2018 in Lisbon, Portugal, after winning the pre-selection competition Festivali i Këngës. It ultimately reached eleventh place in a field of twenty-six, scoring a total of one hundred and eighty four points marking the country's third highest placement to date. During his minimalistic performance, Bushpepa was accompanied by two backing vocalists and his band consisting of a drummer, bassist and a guitarist.
An accompanying music video premiered on the official YouTube channel of the Eurovision Song Contest on 26 March 2018. Filmed in black and white, it incorporates elements of ethnic Albanian culture and the concept of love at first sight. "Mall" received a favourable response from music critics upon its release, with some praising its composition, lyrics and Bushpepa's vocals. For promotion and support, the singer performed the song live on numerous occasions, including in Amsterdam and Madrid.